Texas Bandmasters Association
Bandmasters Review • December 2015
5
A Marketing Vision For Your Band Program
Is there a staff member that exclusively looks for the “good news” and shares it out to your community? What outlet for
sharing do you use? District website, social media platforms?
“The widespread use of social media across CFISD has not only improved districtwide communication; it has
brought a 186-square-mile school district closer together. Through real-time updates and messages continually
dispersed on their Twitter, Instagram and Facebook accounts, our
music and fine arts programs have been an example of how to
effectively use social media to unite an entire organization around a
consistent message of positivity,”
says Joel Weckerly, Assistant Director
of Communications for Cypress-Fairbanks ISD.
Do what is best for your community. Don’t worry about the feelings of
your colleagues when sharing the successes of
your
students. If you have
student or band program success moments, celebrate them! Your students
and community deserve the recognition.
Left: Jonathan Rees conducts his
@anthonymsband on his fall concert
while projecting the band social media
connections during a recent fall concert.
