Texas Bandmasters Association
Bandmasters Review • December 2015
4
A Marketing Vision For Your
Band Program
Something that I have taken note of over
the last several years is how band directors
have continued to raise the performance
achievement bar for their students, but
that we haven’t all necessarily been openly
promoting these successes of our students,
be them large or small.
Some events, like participation in the
UIL State Marching Band Contest and the
TMEA Honor Band process do some of
the promotion for us, but it’s the everyday
celebrations on the local campus and
program levels that I think can be enhanced.
I say, “If there is something positive to report,
then it is worth reporting”.
I attended a session on this marketing/
branding subject recently within our
school district here in Cypress-Fairbanks
ISD and the story of the public
opinion of one of our elementary
schools was the discussion. A new
principal was hired to come into a
lower performing elementary school
and help steer the campus in the
direction of improved performance.
Immediately this younger campus
leader challenged her staff to find
all of the positive teaching moments
in their classrooms and to “tweet”
out these classroom successes. The
winter season approached and more
community members were coming
into the school to see classroom
programs! This campus was posting
and scrolling all of their social media
links and connection handles during
the school special winter season
class programs and music programs.
Parents began subscribing and
following the
school
and
c l a s s r o o m
teachers right
away. Sooner
than
likely
expected, the campus was embraced by
the community as a truly positive learning
environment. The challenge was simple, find
something positive in your classroom daily,
and share it. Your community is connected
to social media in some way! If you start
seeing and hearing about the positive things
in your schools and programs, we start to
believe it must all be true.
Have a marketing vision – What is your
plan to market your band program and the
success it is having within your community?
John Morrison, 2015 - 16 TBA Treasurer
Steven Moore
President
Lindale High School
P.O. Box 370
Lindale, TX 75771
903-881-4140
Jeff King
President Elect
Irving ISD
2621 W. Airport Freeway
Irving, TX 75062-6020
972-600-5088
Chico Portillo
Vice President
Pflugerville ISD
1401 W. Pecan
Pflugerville, TX 78660
512-594-0187
John Morrison
Treasurer
Cypress-Fairbanks ISD
10300 Jones Road, Suite 724
Houston, TX 77065
281-897-4042
Phillip Clements
Secretary
Texas A&M University-Commerce
P.O. Box 3011
Commerce, TX 75429
903-886-5285
Roland Sandoval
Sergeant-at-Arms
O’Connor High School
12221 Leslie Road
Helotes, TX 78023
210-397-4758
Bruce Beach
Past President
Franklin High School
900 N. Resler
El Paso, TX 79912
915-236-2266
Michael Brashear
Executive Director
Texas Bandmasters Association
1002 Central Parkway South
San Antonio, TX 78232
210-492-8878
Texas Bandmasters
Association
2015-16
Board of Directors
Harlingen Consolidated ISD and the Harlingen HS
Band celebrate a class visit by University of Texas
Director of Bands Jerry Junkin recently on social media.
